Slop is what you get when you ask for "make me a poster" and accept the first result. It looks like something. It does not look like you.
Your client spots it in two seconds: six-finger hands, letters that are not words, the same golden light on every product. Once they spot it, they look at everything you post differently.
Slop is not an AI problem. It is a brief and review problem.
What it breaks
| Slop | On-brand work |
|---|---|
| Colours the model picked | Colours from the brand book |
| Made-up prices | Prices from the real menu |
| "Authentic taste, unique experience" | "Tomato soup, €6, until 3 pm" |
| One tone for every client | Each client's own tone |
| Goes out straight away | Goes out after approval |
Drag and see the difference
The difference does not come from another model. It comes from three things generic AI does not have.
Brand rules, written once. Colours, font, words you never use. The agent reads them on every task.
Facts from your files. The menu, the prices, the opening hours. Not what "sounds plausible".
A person who approves. Nothing reaches a client or social media without a click on Approve.
The 10-second test
Read the text out loud. If it could be about any business in town, it is slop. If it has a price, a time, a dish name, it is work.
Got a text and not sure? Check it for free: it shows the clichés, the overused long dash and the sentences that say nothing.
Stop the slop at the office. Your clients stop getting slop.